A Factor Analysis on Attitude Characteristics of Consumer Buying Behaviour for Male Cosmetics Products in Pune City
نویسندگان
چکیده
The present study investigates and evaluates „attitude characteristics‟ which affects consumer buying behaviour of male cosmetics products in Pune city. A questionnaire was developed and distributed to Pune male consumers aged 20 to 50 years by using convenience sampling technique. The total sample consists of 156 respondents. Data was analyzed by using factor analysis in SPSS version 17.0. The study provides evidence and an insight on various variables used for analysis and reveals that self-esteem, anxiety, self presentation and conformity have given more significance by Pune men for purchasing male cosmetics products.
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